Job Description
Bachelor's degree in Marketing, Business, Statistics, Computer Science, or a related field
3+ years of experience in web experimentation or A/B testing
Proficiency in web analytics tools (e.g., Google Analytics, Adobe Analytics) and experimentation platforms (e.g., Optimizely, VWO, Google Optimize)
Responsibilities
In this hybrid role, you'll play a pivotal role in optimizing our public-facing websites through experimentation and personalization
Design and execute A/B tests, multivariate tests, and other web experiments
Analyze test results to identify insights and make data-driven recommendations
Collaborate with cross-functional teams to implement testing strategies
Monitor and report on key performance indicators (KPIs)
Assist with user acceptance testing for website migration projects
Job description
Job Title: Digital Marketing Consultant – Web Strategy and Experimentation
Duration: 6 months assignment with possible extensions
Location: Hartford, CT 06183 | Hybrid
We're seeking a talented Digital Marketing Consultant to join our team in Hartford, CT. In this hybrid role, you'll play a pivotal role in optimizing our public-facing websites through experimentation and personalization.
Responsibilities:
• Design and execute A/B tests, multivariate tests, and other web experiments.
• Analyze test results to identify insights and make data-driven recommendations.
• Collaborate with cross-functional teams to implement testing strategies.
• Monitor and report on key performance indicators (KPIs).
• Assist with user acceptance testing for website migration projects.
Qualifications:
• Bachelor's degree in Marketing, Business, Statistics, Computer Science, or a related field.
• 3+ years of experience in web experimentation or A/B testing.
• Proficiency in web analytics tools (e.g., Google Analytics, Adobe Analytics) and experimentation platforms (e.g., Optimizely, VWO, Google Optimize).
Ready to take your digital marketing career to the next level? Apply today!
💡 Quick Summary
Seeking a career-building opportunity? The Digital Marketing Consultant | Web Strategy and Experimentation position is now open for candidates interested in the Digital Marketing Expert Jobs sector. This role in Hartford offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Digital Marketing Expert Jobs is a plus.