Digital Marketing & Social Media Manager
Place of work
Losantville
Contract type
On agreement
Job details
Job description, work day and responsibilities
DB Marcom is a boutique branding, strategy, and digital marketing agency. Our clients trust us to strategically align their business objectives with marketing activities that reinforce the brand promise, engage prospective clients, and create revenue and market share growth opportunities. Our agency has a 'get it done' attitude, and clients depend on our strategic focus to guide actions and activities that result in positive outcomes.
We serve B2B/B2B2C and B2C clients across various industries, including professional services, technology, and healthcare. We are seeking creative talent with a positive attitude and exceptional work ethic. The ideal candidate is a self-starter who can understand the client's business, prioritize activities according to goals, and get things done in a timely and efficient manner.
Key Responsibilities
Social Media Management
- Develop and implement social media strategies to increase brand awareness and engagement.
- Create, curate, and edit social media content across various platforms, including Facebook, LinkedIn, X, TikTok, and Instagram.
- Act as a brand ambassador for each client by responding and reposting to create audience engagement.
- Grow the social media audience and elevate brand awareness and advocacy.
- Utilize paid social marketing strategies where appropriate.
- Analyze social media insights to guide future strategies.
Marketing Content Creation
- Develop messaging and content for multiple channels, including social media, web, print collateral, and advertisements.
- Understand and implement strategies for B2B, B2C, and channel marketing.
Campaign Management
- Develop and manage marketing campaigns, including plan development, content calendars, component production (emails, social posts, landing pages, ads), execution, and recap reporting.
Reporting and Analytics
- Produce project and performance reports.
- Analyze and interpret marketing metrics, including website traffic and social media footprint.
Administrative Support
- Maintain accurate time sheets by client and job.
- Manage vendor relationships and job traffic as needed.
SEO Management
- Apply SEO concepts, including keyword optimization, to improve online visibility.
Skills and Qualifications
Creative Skills
- Strong creative writing and storytelling abilities.
- Excellent knowledge of social media channels, including posting, reporting, tactics, and strategy.
- Familiarity with modern marketing concepts and techniques such as inbound marketing and generative search.
- Excellent research skills to identify trends and audience preferences.
Technical Skills
- Proficiency with Microsoft Office Suite (PowerPoint, Word, Excel).
- Experience with Adobe Creative Suite (Photoshop, Illustrator, and other editing tools).
- Knowledge of email marketing and CRM tools (HubSpot knowledge is a plus).
- Proficiency with Google Tools (Google Analytics, Search Console, Business Profile).
- Basic knowledge of AI tools (ChatGPT and CoPilot).
- Basic skills in WordPress are a plus.
Analytical Skills
- Strong analytical skills for reporting and campaign management.
- Ability to research and stay updated with AI trends in marketing.
Experience
- At least 3 years of experience in marketing, marketing communications, or branding.
- Bachelor's degree or equivalent experience preferred.
- Proven experience in strategic communication planning, pitch deck development, and digital campaign creation.
- Experience in developing value propositions and B2B messaging and presentations.
- Demonstrated creative flair, conceptual/visual ability, and originality.
Ideal Candidates Are:
- Self-starters with a strategic and critical thinking mindset.
- Capable of understanding client brands and articulating clear, compelling messages that inspire and engage prospective customers.
- Big-picture thinkers who can manage tactical, detailed work.
- Excellent communicators with strong research skills.
Job Type: Contract
Pay: $23.00 - $35.00 per hour
Expected hours: 10 – 30 per week
Benefits:
Flexible schedule
Professional development assistance
Schedule:
Choose your own hours
Application Question(s):
How many years of B2B marketing experience do you have? Please list three B2B companies you have completed marketing work for, and list the types of work completed.
What is your level of experience with AI marketing tools? Which tools have you used?
Experience:
Marketing: 3 years (Required)
Work Location: Remote
Company address
You will be redirected to another website to apply.
Offer ID: #1181921,
Published: 2 days ago,
Company registered: 3 months ago
