Digital Marketing Specialist

Job highlights
Identified by Google from the original job post
Qualifications
The ideal candidate is super comfortable adapting to the latest technology, has an obsessive attention to detail, eagerly seeks opportunities to learn new skills, and is an all-around good person to work with
Bachelor’s degree or relevant work experience in lieu of degree
Deep understanding of social media networks
Meticulous attention to detail
Exceptional communication and critical thinking skills
Excellent organizational skills to work independently and manage multiple projects at the same time
Enthusiasm for collaborating with coworkers and clients to deliver the best work possible
Passion for helping communities and purpose-driven brands thrive
Strong knowledge of and proficiency in Microsoft Office and Google Workspace
Benefits
Eligible for performance-based bonuses
Independently owned and bureaucracy-free agency
Interesting, varied work with a diverse range of clients
Friendly, accommodating work environment
Flexible schedule; 8-hour workday can be adjusted around core hours of 10 am-4 pm
Cubicle-free, dog-friendly office within walking distance of the downtown mall (with free dedicated parking)
Comprehensive benefits package that includes 401(k) retirement savings program, 3% salary employer contribution to 401(k) (match not required), health and dental insurance, jury duty and bereavement leave, long-term disability and workers’ compensation insurance, short term and family leave, 8 paid floating holidays, 16 PTO days (accrue up to 24 days over 3 years)
Protected time for professional development
Responsibilities
This position will be responsible for collaborating with clients and Ivy’s in-house team to strategize, create, and manage digital marketing campaigns
Create, actively manage, and refine paid search campaigns using Google Ads and Microsoft Ads
Create, actively manage, and refine display and native campaigns
Create, actively manage, and refine social media ads using Meta Business Manager, LinkedIn Campaign Manager, and other tools
Collaborate with team members to develop editorial calendars and create engaging social media content
Implement email marketing campaigns
Use Google business products such as business profile, search console, tag manager, and analytics
Create and format web page content in WordPress CMS
Perform search engine optimization audits
Critically evaluate campaign performance and optimize based on insights
Prepare informative, readable reports to gauge impact and recommend next steps
Research and maintain in-depth knowledge of digital marketing channels, practices, tools, and trends
Clean and pull data from a variety of sources
Edit and format proposals, reports, presentations, and other deliverables
Contribute to team projects as needed
Job description
This position will be responsible for collaborating with clients and Ivy’s in-house team to strategize, create, and manage digital marketing campaigns. The ideal candidate is super comfortable adapting to the latest technology, has an obsessive attention to detail, eagerly seeks opportunities to learn new skills, and is an all-around good person to work with.

This position is in person in Charlottesville, Virginia.

Responsibilities
• Create, actively manage, and refine paid search campaigns using Google Ads and Microsoft Ads
• Create, actively manage, and refine display and native campaigns
• Create, actively manage, and refine social media ads using Meta Business Manager, LinkedIn Campaign Manager, and other tools
• Collaborate with team members to develop editorial calendars and create engaging social media content
• Implement email marketing campaigns
• Use Google business products such as business profile, search console, tag manager, and analytics
• Create and format web page content in WordPress CMS
• Perform search engine optimization audits
• Critically evaluate campaign performance and optimize based on insights
• Prepare informative, readable reports to gauge impact and recommend next steps
• Research and maintain in-depth knowledge of digital marketing channels, practices, tools, and trends
• Clean and pull data from a variety of sources
• Edit and format proposals, reports, presentations, and other deliverables
• Contribute to team projects as needed

Requirements & Qualifications
• Bachelor’s degree or relevant work experience in lieu of degree
• Deep understanding of social media networks
• Meticulous attention to detail
• Exceptional communication and critical thinking skills
• Excellent organizational skills to work independently and manage multiple projects at the same time
• Enthusiasm for collaborating with coworkers and clients to deliver the best work possible
• Passion for helping communities and purpose-driven brands thrive
• Strong knowledge of and proficiency in Microsoft Office and Google Workspace

Benefits
• Eligible for performance-based bonuses
• Independently owned and bureaucracy-free agency
• Interesting, varied work with a diverse range of clients
• Friendly, accommodating work environment
• Flexible schedule; 8-hour workday can be adjusted around core hours of 10 am-4 pm
• Cubicle-free, dog-friendly office within walking distance of the downtown mall (with free dedicated parking)
• Comprehensive benefits package that includes 401(k) retirement savings program, 3% salary employer contribution to 401(k) (match not required), health and dental insurance, jury duty and bereavement leave, long-term disability and workers’ compensation insurance, short term and family leave, 8 paid floating holidays, 16 PTO days (accrue up to 24 days over 3 years)
• Protected time for professional development

About The Ivy Group

The Ivy Group is a full-service marketing and strategic consulting firm that advances passionate brands to positively impact communities. Since our founding over thirty-five years ago, we have collaborated with a variety of diverse organizations—from small businesses to global corporations, public libraries to national non-profits, housing authorities to health-focused organizations—to develop communications programs that address business and social challenges. Above all, we value intentional problem solving, respectful collaboration, doing the best work possible, continuous learning, integrity, and kindness.

Sound like your vibe? Join our team!

To apply, send cover letter and resume to hr@ivygroup.com.

In order to provide equal employment and advancement opportunities to all individuals, employment decisions at The Ivy Group are based on merit, qualifications, and abilities.

The Ivy Group does not discriminate in employment opportunities or practices on the basis of race, color, religion, *** (including pregnancy and gender identity), national origin, political affiliation, ****** orientation, marital status, disability, genetic information, age, or any other characteristic protected by law.

Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time.

United States
Virginia
Charlottesville Show on map Get directions