E-Commerce Copywriter

Full job description
We’re looking for a creative and detail-oriented E-Commerce Copywriter to write and manage the creation of copy content for the EMEA E-commerce sites that drives conversions and enhances the online shopping experience. You’ll collaborate with marketing, legal, and design teams to ensure brand consistency and SEO best practices across all digital touchpoints.

What we give
With Canon, you'll get the support and encouragement you need to grow, from people who share your ambition. We'll invest in your professional development to help you learn and progress in your role with us. You'll find leaders who give you the freedom to explore new things and a team where knowledge is shared openly.

At Canon we have a clear vision: to be committed to creating a more inclusive and equitable culture where employees are valued and can thrive personally and professionally.

Canon also has a strong commitment to sustainability, encompassed by our Kyosei philosophy of living and working together for the common good, focused on reducing our environmental impact and creating opportunities to make positive social contribution.

Do you match with this role? Do not hesitate and apply! You will be part of an energetic and innovative environment with more than 50 different nationalities at our EMEA HQ at Stockley Park.

Salary: between £37,931 and £44,625 dependent on experience plus 10% bonus.

Here are some of the benefits we offer at Canon to support our employee’s wellbeing:

Annual Bonus and annual pay review
Hybrid working - 3 days in the office and 2 days from home.
Flexible core hours – starting anytime between 07:30am and 10am and finishing any time after 16:00, providing the standard 7.5 hours have been worked.
Minimum of 25 days of personal holiday per year with up to 5 days of available holiday purchase
Generous Pension Scheme
Private Healthcare and wider medical plan
Up to 38% Discount on Canon products
Flexible benefits policy
Free parking on site
Excellent Subsidized restaurant
Highly Subsidised Costa Coffee on site
Multi-Faith room
Discounted rates at Nuffield Health Gym
Partnership with Mental Health First Aid UK with a network of mental health champions
Great transport links- Elizabeth Line and Stockley Park low-cost Shuttle Bus
Learning & Development Opportunities
What we ask
Write engaging copy for the e-commerce sites- including (but not limited to) product descriptions, banners, promotions, category pages, editorial articles, T&Cs, support, emails and social media. Ensure all copy produced is search engine optimised.
Write clear, concise and accurate product copy that not only reflects a strong awareness of what the customer needs to know, but demonstrates credible brand and product knowledge whilst maintaining the Canon tone of voice.
Proofread copy content produced across the department (including freelance writers’ work), to ensure consistency and adherence to brand voice guidelines.
Liaise with multiple stakeholders- consulting Product Marketing, Legal, IP and Environmental teams as appropriate
Upload all approved copy on to the e-commerce and Digital Asset Management (DAM) systems. Edit copy content directly on the e-commerce platform, as needed.
Demonstrate a proactive approach to work, showing initiative, suggesting ideas to continuously improve the quality of product copy and increase efficiencies within the team and department.
Generate ideas for and produce engaging editorial content.
Work with freelance copywriters- briefing and reviewing their work.
Work with in-house designers to write engaging copy within defined character length limits.
You will need
A keen writer with qualifications in media, journalism, or equivalent relevant experience.
Extensive experience in copywriting for B2C products and e-Commerce. Experience writing for technical products and B2B audiences is a plus.
Strong SEO expertise, including the use of tools such as Google Keyword Planner, Google Search Console, and SEMrush.
Ability to analyse performance using tools like Google Analytics and report on the ROI of content improvements.
Excellent creative and technical writing skills, with the ability to adapt to brand tone of voice and editorial guidelines.
Experience in developing best practice guidelines for e-Commerce content creation and use of AI in content creation
Proven ability to collaborate with UX/UI designers to produce English-language content within defined character limits for websites across EMEA.
Experience working with multiple stakeholders, including Product, Legal, and Environmental teams.
Demonstrated ability to generate content ideas using SEO insights and other data sources to build and maintain an editorial calendar.
Exceptional command of English grammar, spelling, and punctuation.
Strong attention to detail.
An interest in photography is desirable.
Ability to manage multiple projects simultaneously and meet tight deadlines.
Some experience with content management systems (CMS) or e-Commerce platforms. Training will be provided.

Further Information
Salary: £37,931 - £44,625 DOE
Location: Stockley Park, Uxbrdge
Hybrid Working 3 days in office and 2 days from home
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Canon is an equal opportunity employer. Canon recruits, employs, trains, compensates and promotes regardless of race, religion, national origin, sex, disability, age, veteran status or other protected status as required by law.