Growth Marketer

We're hiring a performance-driven, data-oriented, and creatively strategic Growth Marketer to drive customer acquisition and pipeline acceleration.

This is a high-impact role focused on measurable outcomes, where your work directly influences marketing-sourced revenue and sales velocity.
Growth Strategy and Campaign Execution
• Plan and launch multi-channel Ad campaigns across Google, Facebook, content syndication, and email.
• Define audience segmentation and campaign journeys across ICPs and geographies.
• Lead the implementation of ABM (Account-Based Marketing) plays and conversion-optimized journeys.
• Run playbooks for lead generation, brand awareness, and retargeting to feed top-of-funnel and accelerate mid-funnel interest.
Demand Generation and Performance Marketing
• Own KPIs including MQL volume, CAC, CPL, ROAS, and contribution to pipeline.
• Run paid acquisition programs and manage budget allocations with a revenue-first mindset.
• Collaborate with design and content teams to ensure creative and copy are optimized for performance.
Funnel Analytics and Optimization
• Track, analyze, and report on the entire marketing funnel from lead to revenue.
• Set up and optimize tracking systems using tools like GA4, HubSpot, Hotjar, and Looker Studio.
• Run A/B and multivariate experiments on ads, CTAs, landing pages, and lead flows to improve conversion rates.
MarTech and Automation
• Use marketing automation tools (e.g., HubSpot, Clearbit, Zapier) to scale lead nurturing, scoring, and handoff to sales.
• Build, test, and iterate lifecycle workflows and multi-touch engagement programs.
• Ensure clean attribution, CRM hygiene, and cross-channel lead consistency.
Sales Alignment and Pipeline Enablement
• Work closely with BDRs and AEs to convert demand into qualified pipeline.
• Build marketing campaign kits for sales outreach—templates, sequences, and talking points.
• Drive intent-based marketing and win-back campaigns for stalled or aged opportunities.

Requirements
• 2–4 years of B2B SaaS experience in growth or demand generation, preferably in mid-market or enterprise segments.
• Proficiency in running paid campaigns (Google Ads, Facebook Ads), marketing ops, and funnel analytics for the US market.
• Strong understanding of buyer journeys, GTM motions (inbound, outbound, ABM), and revenue marketing, and attribution models.
• Experience managing large campaign budgets and optimizing CAC and pipeline ROI.
• A builder's mindset—comfortable with testing, failing, iterating, and scaling what works.

What You'll Gain
• Clear ownership of high-impact campaigns tied to sales results.
• A fast-paced environment with the autonomy to run tests and scale winners.
• Direct exposure to sales, product, and leadership to influence growth strategy.
• Competitive compensation, performance-based incentives, and flexible work setup.