Marketing Ops Specialist

At Roofr, we're obsessed with our customers. We constantly gather feedback to shape, prioritize, and launch the products they truly need. That's what makes Roofr's CRM special. We started by building essential sales tools like aerial roof measurements and digital sales proposals. But when our customers asked for a simple, affordable way to manage and scale their entire businesses, we listened. So, we created a CRM that connects these solutions—along with payments, material ordering, and more—into a seamless, powerful platform. With a clear roadmap ahead, we're excited to continue expanding and leading the market with innovative products.

We have an amazing culture, strong financials, and best-in-class company metrics. It's an exciting time to be part of an extraordinary startup that is already successful, yet still early enough to offer its team significant growth, equity, and the opportunity to make a real impact.

We're looking for a Marketing Operations Specialist to to support the day-to-day execution and optimization of our marketing systems and processes.

Reporting to the Senior Lifecycle Marketing Manager, you'll help execute and optimize our marketing tech stack, ensure data is clean and actionable, and assist with campaign execution across multiple channels. You'll collaborate closely with Lifecycle Marketing, Revenue Ops, and Growth teams to build and improve the systems that power high-impact marketing. This is a great opportunity for someone who is detail-oriented, process-driven, and excited to own and optimize marketing infrastructure.

What you get to do:

Build and optimize workflows in HubSpot to support lifecycle campaigns, user journeys, and data hygiene.
Maintain data cleanliness in HubSpot, ensuring proper segmentation, attribution, and lead management.
Support campaign execution by building one-off emails, setting up A/B tests, and tracking performance metrics.
Monitor email deliverability, list hygiene, and health scores to maximize reach and engagement.
Help manage marketing web forms, lead routing logic, and marketing attribution.
Pull reports and build dashboards to surface insights on campaign performance, funnel conversion, and user engagement.
Support integrations across tools (HubSpot, Webflow Optimize, GA4, Zapier, etc.) and identify opportunities to improve efficiency.
What you bring to the role:

2–3 years of experience in a Marketing Ops, Lifecycle Marketing, or a Revenue Ops role with HubSpot Marketing Hub and Sales experience (or a similar CRM).
Strong understanding of marketing automation, lifecycle workflows, email marketing, and segmentation best practices.
Comfortable working with marketing data and metrics, with the ability to pull reports, spot trends, and maintain clean and actionable data. You love digging into data to make things better.
Familiarity with managing HubSpot integrations and troubleshooting issues across platforms.
Familiarity with data visualization and reporting tools such as HubSpot reports, Amplitude, Looker Studio, Tableau, etc.
Strong collaboration and communication skills—you enjoy working cross-functionally and finding solutions.
Ability to work independently in a fast-paced, high-growth startup environment.
Bonus Points:

HubSpot Marketing Certification.
Basic knowledge of HTML for email building and troubleshooting.
Hands-on experience with Google Tag Manager, Google Analytics 4, and cross-platform custom event tracking (i.e., sending events to HubSpot).
Familiarity with JavaScript for web tracking implementation.
Strong understanding of the SMB customer journey, with experience tracking and reporting on fast-moving sales funnels.
What we offer:

When you join our team, you're not just accepting a job. You're making a career move. Here's how we'll support you in doing some of the most impactful work of your career:

️ Vacation/Paid Time Off:

1st week of employment is mandatory PTO! Start your journey with Roofr by decompressing and recharging - we will see you in week 2!
1 Friday off per month (we call those our laundry days!)
Company wide paid shutdown for the week between Christmas and New Years
Flexible time off
80% employer paid benefits
RRSP/401k match
Generous Parental Leave policy
Perks:

We host 2 retreats per year and great team building activities
Ample learning and development opportunities to continue growing your career
Home office setup stipend
Internet and phone allowance
Remote first culture
Weekly Friday paydays!
Roofr is proud to be an equal opportunity employer. We are committed to equal employment opportunity in the workplace regardless of race, color, ancestry, religion, sex, national origin, ****** orientation, age, citizenship, marital status, disability, gender identity or veteran status.

IMPORTANT NOTICE: Our company takes the security and privacy of job applicants very seriously. We will never ask for payment, bank details, or personal financial information as part of the application process. All our legitimate job postings can be found on our official career site (https://boards.greenhouse.io/roofr). Please be cautious of job offers that come from non-company email addresses (@roofr.com), instant messaging platforms, or unsolicited calls.