Web Specialist, Marketing and Communications

Job Title: Web Specialist

Department: Marketing and Communications
Location: Riedman Campus
Hours Per Week: 40
Schedule: Monday - Friday 8am - 4:30pm

SUMMARY
The Web Specialist is responsible for content management across several Rochester Regional websites and other web services platforms. The Web Specialist will create and build content for external-facing Rochester Regional Health websites, email newsletters, and other web platforms that support the Digital Engagement and Marketing efforts of the organization. The Web Specialist will report to the Director of Digital Engagement and will interact closely with the Marketing and Communications teams as well as other subject matter experts across the organization.

RESPONSIBILITIES

Administer and manage the RRH web and digital platforms. Including website content management systems, deployment platforms, form builder platforms, redirects, and administrative tools.

Update and optimize content for Rochester Regional Health web properties on a regular basis. This includes managing content by building, editing, and deleting web pages (and associated graphic assets) to create accurate and user-friendly websites. managing and configuring users, templates, training, workflows, integrations, etc.

Monitor websites and digital applications for consistency and compliance with Rochester Regional Health brand standards, accessibility standards, HIPAA and security compliance.

Identify ways to improve and maximize Search Engine Optimization (SEO) for Rochester Regional Health web properties, working closely with other members of the Digital Engagement team.

Track and report on website analytics, performance, KPIs, and overall health and quality of Rochester Regional Health web properties.

Work with the Marketing Strategist team to coordinate and execute strategic plans for content on Rochester Regional Health websites.

Support and triage issues, features, and enhancement requests for Rochester Regional Health web properties. Working with internal stakeholders and external vendors to develop requirements, manage sprints, and deployments.

Maintain and update knowledge base and training documentation for web platforms and team standard operating procedures.

Maintain current knowledge of “best practice” techniques in the fields of online and emerging web technologies.

Other duties as assigned.

REQUIRED QUALIFICATIONS

Bachelors or equivalent experience in New Media Design, Communications, Information Technology or related field

PREFERRED QUALIFICATIONS

Working Knowledge of Content Management Systems (Sitecore 10, Sitecore XM Cloud, WordPress, Drupal, etc).

Knowledge and understanding of effective web design principles, front-end website languages including HTML, CSS, JavaScript, and front-end website frameworks such as Bootstrap, React, Angular, and GraphQL.

Experience with modern design tools (Adobe Creative Cloud, Miro, Figma, Canva, etc.).

Healthcare experience a plus.

Knowledge of PiwikPro, Google Analytics 4 (GA4), Sitecore Analytics, and Sitecore XP a plus.

Exceptional organizational and communication skills and extreme attention to detail are necessary for this position.

Ability to manage multiple projects in a fast-paced, deadline-driven environment.

EDUCATION:

LICENSES / CERTIFICATIONS:

PHYSICAL REQUIREMENTS:

S - Sedentary Work - Exerting up to 10 pounds of force occasionally Sedentary work involves sitting most of the time, but may involve walking or standing for brief periods of time. Jobs are sedentary if walking and standing are required only occasionally and all other sedentary criteria are met.
For disease specific care programs refer to the program specific requirements of the department for further specifications on experience and educational expectations, including continuing education requirements.

Any physical requirements reported by a prospective employee and/or employee’s physician or delegate will be considered for accommodations.

PAY RANGE:

$68,000.00 - $85,000.00
CITY:

Rochester
POSTAL CODE:

14617
The listed base pay range is a good faith representation of current potential base pay for a successful full time applicant. It may be modified in the future and eligible for additional pay components. Pay is determined by factors including experience, relevant qualifications, specialty, internal equity, location, and contracts.

Rochester Regional Health is an Equal Opportunity/Affirmative Action Employer.
Minority/Female/Disability/Veterans by a prospective employee and/or employee’s Physician or delegate will be considered for accommodations.

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