Sales & Marketing Specialist

Job Overview
We are seeking a dynamic and results-driven Sales and Marketing Specialist to lead our sales initiatives and marketing strategies. This role is essential in driving business growth, enhancing customer relationships, and expanding our market presence. The ideal candidate will possess a strong background in technical sales and account management, coupled with a passion for developing innovative marketing solutions.

Duties and Responsibilities:

Marketing & Brand Management

Oversee and maintain the company’s online presence across all major social media platforms (e.g., Facebook, Instagram, LinkedIn, TikTok).
Create and schedule engaging content, promotions, and campaigns that reflect the brand voice and boost visibility.
Develop marketing collateral including brochures, banners, pitch decks, and flyers.
Track analytics and adjust strategies to improve digital engagement and reach.
Lead Generation & Outreach

Create and maintain a lead database of local businesses and potential clients.
Execute outbound marketing: call, email, and visit businesses in-person to present EasyTech services.
Attend trade shows, networking events, and local expos to represent the company.
Qualify leads and forward sales-ready prospects to the leadership or development team.
Sales Interaction & Support

Answer inbound inquiries from phone calls, chats, emails, or social media messages.
Follow up with interested prospects and schedule product demos or consultations.
Prepare and deliver customized presentations based on client needs.
Support contract preparation and maintain a basic CRM tracking system for prospects.
Operational & Administrative Support

Assist in the development of marketing plans, sales playbooks, and campaign reports.
Document best practices and SOPs for lead generation, client outreach, and social engagement.
Coordinate with development, sales, and leadership teams to align marketing goals with business needs.
Innovation & Continuous Growth

Stay updated with marketing trends, tools, and technologies.
Explore and recommend new outreach channels or marketing strategies.
Monitor competitor activities and propose competitive positioning ideas.
Key Projects and Contributions:

Spearheaded a lead generation campaign that increased inquiries for TicTrac and Connect2Tickets.
Organized outreach initiatives to local businesses that resulted in new tech service partnerships.
Enhanced brand visibility through consistent and strategic social media management.
Built and maintained a marketing lead pipeline that feeds directly into the EasyTech sales funnel.
Qualifications:

Strong experience in digital marketing, social media management, and lead generation.
Confident and comfortable with outbound calling and presenting solutions in person.
Familiarity with CRM systems, client onboarding, and basic sales funnels.
Excellent communication and persuasive presentation skills.
Organized, proactive, and results-driven mindset.
Experience with tools like Canva, HubSpot, Meta Business Suite, Google Analytics, etc. is a plus.
Willingness to travel locally for field marketing and business meetings.
Join our team as a Sales and Marketing Specialist where your expertise will contribute significantly to our growth trajectory while providing you with an opportunity for professional development within a supportive environment.

Job Type: Part-time

Additional pay:

Commission pay
Schedule:

Day shift
Monday to Friday
Weekends as needed
Work Location: In person

Expected start date: 2025-07-09

Canada
Alberta
Calgary Show on map Get directions