Digital Marketing Specialist

Job Title: Digital Marketing Specialist – Performance Marketing & SEO (Google Ads, Analytics, Meta)

Location: India (Onsite)

Experience: 2–5 Years



Role Overview:

We are hiring a Digital Marketing Specialist to drive data-driven performance marketing initiatives and end-to-end campaign execution. This is a hands-on digital marketing role requiring deep expertise in Google Ads, Meta Ads, SEO, and web analytics. The ideal candidate will own performance marketing strategies, contribute to lead generation goals, and collaborate with cross-functional teams to amplify online visibility and ROI. The role involves both strategic execution and continuous optimisation of marketing funnels and tools.



Key Responsibilities:

Design and execute digital marketing strategies across SEO, Google Ads, Meta Ads, and marketing automation platforms
Manage paid campaigns end-to-end: budgeting, setup, tracking, optimisation, and reporting
Drive traffic, conversion, and lead generation through content, email, and performance channels
Analyse performance data via Google Analytics and similar tools to derive actionable insights
Work cross-functionally with design, sales, and content teams to align marketing initiatives with business objectives
Monitor industry trends, competitor activities, and new tools to continuously evolve marketing best practices


Core Skill Set:

Proficient in SEO, Google Analytics, Google Ads, and Meta Ads
Hands-on experience with performance marketing, lead generation, and content marketing
Strong understanding of digital strategy, ad funnels, and user behaviour analytics
Familiarity with marketing automation and CRM tools
Ability to work independently while collaborating effectively across teams
Excellent communication and analytical skills


Preferred Qualifications:

Experience with tools like Mailchimp, HubSpot, or Zoho for email marketing campaigns
Basic knowledge of HTML, CSS, and CMS platforms like WordPress
Certifications in Google Ads, Google Analytics, or HubSpot
Working knowledge of Canva, Adobe Creative Suite, or Figma for content creation

India
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