SEO & Digital Advertising Specialist

Job Summary

We are seeking a detail-oriented and knowledgeable SEO & Digital Advertising Specialist to join our dynamic marketing team. The ideal candidate will have a strong understanding of both search engine optimization and paid digital advertising, with a passion for driving organic traffic, optimizing website performance, and executing high-impact ad campaigns. This role involves optimizing content, conducting keyword research, running targeted ads, and implementing holistic strategies to grow our online presence and sales.

Duties

Conduct comprehensive keyword research to identify opportunities for content optimization and growth.
Optimize website content, including meta tags, headings, and images, to align with SEO best practices.
Monitor and analyze website performance using tools such as Google Search Console and Google Analytics.
Implement on-page and off-page SEO strategies to improve organic search rankings.
Collaborate with the content team to develop SEO-friendly content for blogs, product pages, and landing pages.
Utilize Google Tag Manager for campaign tracking and performance measurement.
Plan, launch, and manage digital advertising campaigns (Meta Ads, Google Ads, etc.) to drive qualified traffic and conversions.
Monitor and optimize ad performance across platforms, ensuring alignment with brand voice and business goals.
Analyze advertising data to identify insights and implement data-driven adjustments for improved ROI.
Stay updated on the latest trends in SEO, SEM, paid advertising, and algorithm changes from platforms like Google and Meta.
Provide regular reports on SEO and ad performance metrics, with actionable insights and recommendations.
Qualifications

Proficiency in tools like Google Search Console, Google Analytics, Google Tag Manager, and ad platforms (Meta Ads Manager, Google Ads).
Strong understanding of HTML, CSS, JavaScript as they relate to SEO and web performance.
Experience running e-commerce ad campaigns with a focus on conversion optimization.
Knowledge of digital marketing principles and how organic and paid strategies complement each other.
Strong analytical and research skills to uncover opportunities and assess campaign performance.
Excellent written and verbal communication skills.
Familiarity with e-commerce platforms (e.g., Shopify) and their SEO/ad integration best practices.
Join our team as an SEO & Digital Ads Specialist, where you can make a direct impact on brand visibility, traffic, and revenue in a fast-paced, creative environment. We look forward to seeing how you’ll help us grow!

Job Types: Part-time, Freelance

Pay: $18.00-$20.00 per hour

Expected hours: 5 per week

Benefits:

Flexible schedule
Schedule:

Monday to Friday
Weekends as needed
Application question(s):

Describe a time when you implemented an SEO or paid ads strategy that significantly improved a brand’s online visibility or sales. What tools did you use, what was your process, and what were the measurable results?
Experience:

SEO: 1 year (required)
Work Location: Remote

Application deadline: 2025-07-11
Expected start date: 2025-07-14

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