Digital Analytics Lead (12 Months FTC)

Full job description
Your day-to-day:
As our Digital Analytics Lead, you'll be at the forefront of driving Lotto NZ's digital transformation. Your day-to-day will involve:

Leading the digital analytics strategy'developing and executing a roadmap that aligns with our broader digital and data goals.
Delivering actionable insights'providing timely, accurate reporting and deep-dive analysis to enhance campaign performance and customer engagement.
Optimising digital experiences'working closely with digital marketers, data scientists, and engineers to improve online customer journeys and maximise ROI.
Championing data-driven decisions'designing automated reporting tools and advanced analytics models like segmentation and churn prediction.
Collaborating across teams'partnering with internal stakeholders and external agencies to ensure seamless data integration and campaign tracking.
Leading a high-performing team'coaching and mentoring digital analytics specialists, fostering a culture of curiosity and continuous improvement.
Sharing knowledge'being a go-to expert on customer behaviour and digital trends, and ensuring insights are accessible across the business.

Your team:
You'll lead a small but mighty team of digital analytics specialists, guiding them to deliver high-impact insights and champion a data-driven culture across Lotto NZ. Reporting to the Head of Data & Analytics, you'll collaborate closely with digital marketers, data scientists, engineers, and external agency partners to bring our digital strategy to life.

Together, your team will:

Develop and implement digital analytics strategies and reporting frameworks.
Support campaign tracking, optimisation, and audience segmentation.
Deliver insights that enhance the online customer journey and improve marketing ROI.
Foster a culture of curiosity, innovation, and continuous learning.
You'll be more than a manager'you'll be a coach, mentor, and thought leader, empowering your team to stretch their capabilities and make a meaningful impact.

A bit about you:
You're a strategic thinker with a passion for digital analytics and a knack for turning data into meaningful insights. With at least five years' experience in a similar role, you're confident leading a team and collaborating with senior stakeholders to drive digital transformation.

You bring:

Expert-level knowledge of digital analytics tools like Google Analytics 4, SQL, Python, and Power BI.
A strong understanding of digital marketing performance, customer segmentation, and campaign optimisation.
Experience working with data warehouses such as BigQuery or Databricks.
A proactive, curious mindset'always looking for ways to improve digital experiences and maximise ROI.
Excellent communication skills, with the ability to present complex insights clearly and influence decision-making.
A collaborative leadership style that empowers others and fosters a high-performing, engaged team.
You're not just data-savvy'you're customer-focused, innovative, and driven to make a positive impact for Lotto NZ and the communities we serve.