Digital Marketing Specialist
Job details
Job description, work day and responsibilities
Job highlights
Identified by Google from the original job post
Qualifications
1-3 years’ work experience in a marketing position required
Proficiency with digital marketing and email marketing platforms (such as Salesforce Account Engagement (Pardot), Exact Target, Constant Contact, Real Magnet, etc.)
Experience with content management systems; possess working knowledge of HTML and CSS for web and email design
Fast learner who is flexible and able to respond to frequently changing business needs
Exhibit a curious and creative mindset
Highly motivated, proactive, resourceful; interact effectively with cross-functional teams
Ability to work independently and drive/manage projects through completion
Strong communication skills required to work effectively with internal partners and clients; able to ask insightful questions to better uncover and understand customer needs
Fluency with Microsoft PowerPoint, Word, Excel and email automation
Open and responsive to constructive feedback
Benefits
We also offer a ‘Work for Your Day’ extremely flexible hybrid schedule either in Atlanta, GA or Windsor, CT
Responsibilities
The ideal candidate will have broad marketing skills and be a creative and quick learner who thrives in a fast-paced, deadline-driven environment
In this position, you will manage and collaborate on all aspects of marketing including campaign development and execution, problem solving, web and digital development, measurement, customer segmentation and list creation, and customer relationships across LIMRA and LOMA’s enterprise product suite
or Full-time remote in the Eastern or Central time zone
Build, Manage and Maintain email-marketing campaigns and templates to support other marketers with emphasis on responsive designs, personalization and automation that support inbox deliverability for subscribers
Support audience development efforts for Marketing
Build and nurture targeted contact lists in Salesforce Account Engagement (Pardot)
Conduct data grooming in Salesforce and optimize contact information and member demographics
Develop segmented lists based on engagement behaviors and constituency with prospects
Work with Marketing Specialists and Segmentation Specialists to develop and execute creative email campaigns
Minimize list decay and unsubscribes while increasing productivity of email campaigns
Recommend and deliver appropriate information, benchmarks and metrics by collecting data, providing analysis and identifying trends to support those recommendations
Aggregate and evaluate data related to Marketing activities, programs, campaigns, and tactics
Work closely with the Senior Website Marketing Specialist, Digital Marketing Specialist and Marketing Specialists to coordinate with key stakeholders and internal business partners to understand their needs
Design and deliver web pages through layout, branding, and functionality
Demonstrate contemporary web-design trends and techniques
Update content and graphics as needed
Coordinate with graphic designers as needed
Create and deliver effective, compelling and creative marketing promotions, e-newsletters, targeted landing pages, messaging and sales tools; manage email creation, content development and campaign execution
Job description
For more than a century, LIMRA and LOMA have served as the largest trade association supporting the insurance and related financial services industry. Today, we’re working with over 700 member companies around the world to help them understand industry trends, inform their strategies, develop their talent, and create solutions that advance the industry. Companies come to us because no other organization is in a better position to help them understand their customers, markets, distribution channels, and competitors. Leading life insurance and financial services organizations around the world rely on their membership for one simple reason – they can make bottom-line decisions with greater confidence.
As an employer, we believe that greatness is built from the inside out. It is created by individuals who share common goals, and who support and rely on one another to achieve them. Our core values (Integrity, Customer Focus, Adaptability, Respect and Excellence) guide us in how we treat, respond to and interact with our customers, and one another. We do our best to support our employees in making the most of their lives both inside and outside of work.
LIMRA and LOMA are the world's largest association of life insurance and financial services companies, which together represent more than 700 members in 74 countries, including most of the world's largest life insurance and retirement companies. Our mission is to advance the financial services industry by empowering our members with knowledge, insights, connections, and solutions.
We currently have an exciting and new opportunity for a Digital Marketing Specialist to join the Digital Member Engagement team in our Marketing & Communications division.
The ideal candidate will have broad marketing skills and be a creative and quick learner who thrives in a fast-paced, deadline-driven environment. In this position, you will manage and collaborate on all aspects of marketing including campaign development and execution, problem solving, web and digital development, measurement, customer segmentation and list creation, and customer relationships across LIMRA and LOMA’s enterprise product suite.
The Digital Marketing Specialist is a full-time position with a full benefits package that starts on day one.
We also offer a ‘Work for Your Day’ extremely flexible hybrid schedule either in Atlanta, GA or Windsor, CT
or Full-time remote in the Eastern or Central time zone.
Responsibilities:
• Build, Manage and Maintain email-marketing campaigns and templates to support other marketers with emphasis on responsive designs, personalization and automation that support inbox deliverability for subscribers.
• Support audience development efforts for Marketing
• Build and nurture targeted contact lists in Salesforce Account Engagement (Pardot)
• Conduct data grooming in Salesforce and optimize contact information and member demographics
• Develop segmented lists based on engagement behaviors and constituency with prospects
• Work with Marketing Specialists and Segmentation Specialists to develop and execute creative email campaigns
• Minimize list decay and unsubscribes while increasing productivity of email campaigns
• Recommend and deliver appropriate information, benchmarks and metrics by collecting data, providing analysis and identifying trends to support those recommendations
• Aggregate and evaluate data related to Marketing activities, programs, campaigns, and tactics
• Work closely with the Senior Website Marketing Specialist, Digital Marketing Specialist and Marketing Specialists to coordinate with key stakeholders and internal business partners to understand their needs.
• Design and deliver web pages through layout, branding, and functionality.
• Demonstrate contemporary web-design trends and techniques.
• Update content and graphics as needed.
• Coordinate with graphic designers as needed.
• Create and deliver effective, compelling and creative marketing promotions, e-newsletters, targeted landing pages, messaging and sales tools; manage email creation, content development and campaign execution.
Requirements
• Bachelor’s degree; marketing or business degree preferred
• 1-3 years’ work experience in a marketing position required
• Experience working with CRM platforms (Salesforce preferred)
• Proficiency with digital marketing and email marketing platforms (such as Salesforce Account Engagement (Pardot), Exact Target, Constant Contact, Real Magnet, etc.).
• Experience with content management systems; possess working knowledge of HTML and CSS for web and email design
• Fast learner who is flexible and able to respond to frequently changing business needs
• Exhibit a curious and creative mindset
• Highly motivated, proactive, resourceful; interact effectively with cross-functional teams
• Ability to work independently and drive/manage projects through completion
• Strong communication skills required to work effectively with internal partners and clients; able to ask insightful questions to better uncover and understand customer needs
• Fluency with Microsoft PowerPoint, Word, Excel and email automation
• Open and responsive to constructive feedback
ABOUT LIMRA and LOMA
About LIMRA
Serving the industry since 1+16, LIMRA offers industry knowledge, insights, connections, and solutions to help more than 700 member organizations navigate change with confidence. Visit LIMRA at www.limra.com.
About LOMA
Established in 1+24, LOMA helps to advance the financial services industry by empowering more than 700 financial services companies to navigate change with confidence. Visit LOMA at www.loma.org.
Diversity and Inclusion
LIMRA and LOMA are committed to creating an inclusive workplace. Our commitment to diversity, equity, and inclusion extends to hiring individuals with unique perspectives and backgrounds. The range of experiences and viewpoints that our employees bring to work every day is a vital part of how we help members navigate with confidence.
We are an Equal Opportunity employer and do not discriminate on the basis of race, ancestry, color, religion, sex, age, marital status, ****** orientation, national origin, medical condition, disability, veteran status, or any other basis protected by law.
This Employer Participates in E-Verify. See the E-Verify notices.
Este Empleador Participa en E-Verify. Ver el E-Verify avisos.
Company address
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Offer ID: #924736,
Published: 2 weeks ago,
Company registered: 1 year ago
