Marketing Manager - Neuromodulation

Hiring Manager: Andrew Geoffrey Jarvis
Recruiter: Aislinn Roche

ABOUT THE ROLE


In Neuromodulation, we focus on therapies that address chronic pain and neurological disorders, improving quality of life for patients across Australia and New Zealand. We combine clinical insight with commercial excellence to shape the future of health.

We are seeking an experienced and driven Marketing Manager to lead the strategic development and execution of marketing initiatives that align with the complete patient journey—from awareness to treatment and post-care follow-up.
This role is pivotal in developing referral pathways, optimising digital engagement, supporting product launches, and driving business development across targeted therapeutic areas within Neuromodulation, specifically the Pain portfolio.

KEY RESPONSIBILITIES


Strategic Marketing & Patient Journey Mapping
Develop strategic marketing plans centred around the patient journey and key decision points.
Identify gaps and opportunities in referral pathways and create initiatives to support healthcare professionals.
Collaborate cross-functionally with clinical, sales, and medical affairs teams to ensure alignment with treatment pathways.

People Development
Responsible for developing a high performing team and facilitating a positive winning spirit and collaborative culture. You effectively partner with other stakeholders internally and externally to enhance your impact. Ensure the Neuromodulation marketing team receive ongoing regular feedback, training and help in identifying, supporting and achieving agreed upon performance/business objectives. Support employees in their career development through coaching and mentoring, helping them set and achieve development objectives and professional goals

Referral and Stakeholder Engagement
Design campaigns to engage primary care, specialists, and allied health professionals to influence referral pathways.
Partner with Key Opinion Leaders (KOLs) and referrers to amplify reach and clinical endorsement.

Digital Marketing & Campaign Management
Lead integrated digital campaigns (SEO, paid media, email, webinars, social media) to drive visibility and engagement.
Utilise marketing automation and analytics platforms to measure ROI and optimise performance.
Curate content tailored to both clinical and patient audiences across multiple channels.

Product Launches & Commercial Enablement
Own go-to-market strategy for new product introductions, including positioning, messaging, and tactical planning.
Collaborate with sales teams to develop enablement tools and training to support market adoption.
Conduct competitor and market analyses to inform commercial decisions and pricing strategy.

Business Development & Growth Initiatives
Identify growth opportunities through market insights, strategic partnerships, and cross-sell/upsell potential.
Support tender submissions, hospital onboarding, and value-based healthcare propositions.
Develop targeted marketing plans by geography or customer segment to support commercial objectives.

Strategic Planning
Acquire comprehensive knowledge of the NMD product portfolio and assist the Business Unit Director in formulating annual strategic and operational plans. Collaborate closely with the Business Unit Director and FP&A Analyst to ensure the development of robust and credible plans.

Team Engagement
Implement strategies to facilitate feedback from the field team to marketing. Play a lead role in developing plans and internal communications for the field team including product launch materials, quarterly plan of action and product updates.

Operational
Oversee product lifecycle management, including demand forecasting and coordination with operations to optimize service levels and minimize excess inventory. Collaborate with the Marketing team to adapt and update marketing materials as required.

KEY COMPETENCIES REQUIRED FOR SUCCESS


Strategy & Planning
Develops strategies and plans that support the BSC business objectives and are based on an understanding of
relevant data. Ensures everyone is aligned to the strategy and knows how to prepare and deliver it.

Customer Insight
Collects and utilizes customer data, understanding and insights to build a picture of customer needs, motivations and preferences that trigger behaviors and decisions to shape and deliver the best possible customer experience.

Innovative Advancement
Generates new ideas, methods, products and solutions. Continuously uses imagination, creativity and critical thinking to solve problems. Seeks new approaches, ways of working and innovations to improve the customer experience and further differentiate BSC.

Value Proposition
Analyzes, develops and delivers a differentiated value proposition that creates optimal value and represents the
BSC Master Brand in a consistent way.

Communication Through Storytelling
Based on the value proposition, develops and implements effective communication plans, using storytelling throughout the customer journey to tailor to the specific needs of each target audience.

Channel Mix and Integration
Selects and enables the most appropriate channel mix to engage customers at the right time with the right content and message. Integrates and utilizes analytics and technology to deliver a seamless, engaging customer experience.

YOUR EXPERIENCE AND SKILLS

Strategic thinker with a hands-on approach to execution.
Passionate about improving patient care through innovative technologies.
Bachelor’s degree in Marketing, Business, Life Sciences or related field (Master’s preferred).
We’re ideally looking for someone with previous demonstrated experience in the medical device industry, and we’re open to candidates who bring transferable skills or a fresh perspective from other industries such as FMCG.
Strong understanding of the healthcare system, patient pathways, and HCP influence on treatment decisions, is preferred.
Proven success in digital marketing strategy and execution, with CRM and automation platform experience.
Demonstrated success launching new products and managing full-cycle campaigns.
Commercial acumen and ability to translate market insights into actionable plans.
Excellent stakeholder management and communication skills.
Data-driven and performance-focused, with strong analytical skills.
Adaptable, collaborative and results-oriented.

WHY CHOOSE US?

Great Place To Work Certified in 2024 & 2025
Best Workplaces for Women in 2024 & 2025
Inclusive Employee Resource Groups
2 Wellbeing Days per year
Discounted health insurance
Ability to purchase additional Annual Leave
Employee Stock Purchase Plan
Access to Employee Assistance Program
Requisition ID: 611600