Lead Copywriter
Salary
$60,000–$80,000 a year
Job details
Job description, work day and responsibilities
Role Title: Lead Copywriter
Location: Toronto, ON (Hybrid)
Type: Full time
Salary: $60,000-$80,000 depending on experience
About Spark Growth
At Spark Growth, we're a growing team passionate about digital marketing, health, and wellness. We believe that a thriving team is essential for our success, so we prioritize physical health, mental health, and employee well-being. Our vision is to promote products and solutions that drive positive health outcomes and enable more people to live their best lives. We work alongside clients who share our values to help make their digital marketing programs more efficient and impactful. Our company has been around for over a decade, with offices in Toronto and Troy, NY, and we live by four core values:
Innovate to find a way: We think outside the box to find solutions and navigate challenges.
Always be curious: We’re always learning and staying up to date on the latest technology, features, and trends.
Optimize to drive KPIs: We constantly seek both big and small ways to optimize performance and focus on what truly moves the needle.
Live your best life: We encourage every team member to set personal and professional goals and live a balanced, energized life.
Role Purpose
We’re looking for a seasoned and creative Copywriter to be the voice of our clients across a wide range of digital channels. This role is perfect for a storyteller who understands how to blend brand narrative with performance-driven results. You will be responsible for crafting compelling copy that resonates with both B2B and B2C audiences, primarily within the health and wellness sector. You’re not just a writer—you’re a strategic thinker who can translate client goals and audience insights into powerful, action-oriented content.
What You’ll Do
Conceptual & Creative Copywriting
Develop, write, and edit high-impact copy for a variety of channels, including social media (Instagram, Facebook, TikTok, YouTube, LinkedIn), paid media (Google Search, Display), email campaigns, landing pages, and websites.
Master and adapt the brand voice and tone for multiple clients in both B2B and B2C contexts.
Transform complex topics, particularly in the health and wellness space, into clear, engaging, and persuasive content.
Strategy & Collaboration
Collaborate closely with Performance Marketing Strategists, media buyers, and designers to ensure copy is aligned with campaign strategy, visuals, and performance KPIs.
Contribute to creative brainstorming and concept development for new campaigns and content initiatives.
Use data and performance insights to understand audience behavior and optimize copy for better engagement, CTR, and CVR.
Content & Brand Stewardship
Act as a guardian for brand voice, ensuring consistency across all marketing materials.
Mentor junior team members and review their work, helping to elevate the team's overall writing quality.
Stay current with industry trends and platform best practices to propose innovative copy approaches.
What You Bring
5+ years of professional copywriting experience, preferably at a digital agency or in-house marketing team.
A strong portfolio showcasing your work across various formats, including social media, digital ads, and long-form content for both B2B and B2C clients.
Demonstrated experience writing for Instagram, Facebook, TikTok, YouTube, LinkedIn, Google Search Ads, and Display Ads.
A genuine interest or background in health, wellness, or pharmaceutical brands is a strong asset.
Excellent communication and collaboration skills, with the ability to articulate the rationale behind your creative choices.
A strategic mindset with an understanding of how copy impacts key performance metrics (e.g., CTR, CVR, CPA).
Ability to manage multiple projects and deadlines in a fast-paced environment.
Perks & Benefits
We offer a fun, flexible working environment with health and wellness programs and a supportive culture to help our team live their best lives—both personally and professionally:
Hybrid working model (currently in-office once every two weeks)
Company-sponsored team lunches and a fully stocked kitchen with snacks
Wellness breaks and team retreats
Health & wellness office equipment support
Sponsored learning and development opportunities
Focus Fridays
Office located at Dundas and Spadina in Toronto
Job Type: Full-time
Pay: $60,000.00-$80,000.00 per year
Work Location: In person
Company address
You will be redirected to another website to apply.
Offer ID: #1211849,
Published: 2 weeks ago,
Company registered: 3 months ago
