Senior Marketing Manager

Job highlights
Identified by Google from the original job post
Qualifications
3-5+ years’ direct experience in a marketing role
Responsibilities
We are seeking a dynamic and results-oriented Senior Marketing Manager to contribute to the launch of DUVYZAT
This individual will assist in the development and implementation of Marketing programs to drive brand awareness, lead generation and customer engagement
Reporting to the Senior Director of Marketing, the Senior Marketing Manager will play a critical role in executing branded Marketing initiatives, digital campaigns and marketing analytics
Assist in the development and lead the execution of key initiatives in support of ITFs greater marketing strategy
Day to day management of CRM and execution of the media plan
Manage Marketing operations including print, fulfillment and field sales communications
Coordinate ITF activities at customer engagements including conferences, medical congresses, advisory boards and other events
Effectively navigate all MLR submissions and requirements pertaining to Marketing
Establish and manage strong working relationships with agencies and partner organizations to support ITF’s initiatives
Monitor the day-to-day marketing budget to ensure projects stay within scope
Work with internal marketing and cross-functional stakeholders to gather key insights that will contribute to marketing campaigns
Job description
About the Company

ITF Therapeutics is the U.S.-based rare disease division of Italfarmaco S.p.A., a private multinational group headquartered in Milan, Italy. Established in 1+38, its mission has been to improve patient lives and overall well-being through pioneering research & development, high-quality production, and global marketing of branded prescription and non-prescription products. Operating in the pharmaceutical and API development, Italfarmaco Group has a presence in over +0 countries, employs 3,800 individuals, including 300 professionals across its four Research & Development Hubs, and generates a turnover exceeding 1 billion Euros. The group is known for its products in key therapeutic areas such as Women's Health, Neurology and Psychiatry, Cardiovascular and Metabolic, and Rare Disease.

In January 2024, Italfarmaco launched ITF Therapeutics as a new division in the United States with a focus on the development and commercialization of products to treat rare diseases including Duchenne muscular dystrophy (DMD), a rare and severe form of muscular dystrophy. Highlighting this commitment, ITF Therapeutics successfully secured FDA approval in March 2024 for Givinostat, the first nonsteroidal medication approved to treat all genetic variants of DMD in patients six years of age and older. Givinostat is a histone deacetylase (HDAC) inhibitor that has shown potential in reducing inflammation and fibrosis in muscles, thereby slowing the progression of the disease. Building on a legacy grounded in collaboration and innovation, ITF Therapeutics strive to partner with leaders from the U.S. patient advocacy and treatment communities to ensure that our programs reflect and support their unique needs and goals. The establishment of ITF Therapeutics also reflects Italfarmaco’s goal to build a world-class team of experts that share a passion to make a positive impact for rare disease communities.

The Role

We are seeking a dynamic and results-oriented Senior Marketing Manager to contribute to the launch of DUVYZAT. This individual will assist in the development and implementation of Marketing programs to drive brand awareness, lead generation and customer engagement. Reporting to the Senior Director of Marketing, the Senior Marketing Manager will play a critical role in executing branded Marketing initiatives, digital campaigns and marketing analytics.

Primary Responsibilities:
• Assist in the development and lead the execution of key initiatives in support of ITFs greater marketing strategy.
• Day to day management of CRM and execution of the media plan.
• Manage Marketing operations including print, fulfillment and field sales communications
• Coordinate ITF activities at customer engagements including conferences, medical congresses, advisory boards and other events.
• Effectively navigate all MLR submissions and requirements pertaining to Marketing.
• Establish and manage strong working relationships with agencies and partner organizations to support ITF’s initiatives.
• Monitor the day-to-day marketing budget to ensure projects stay within scope.
• Work with internal marketing and cross-functional stakeholders to gather key insights that will contribute to marketing campaigns.

Required Skills:
• 3-5+ years’ direct experience in a marketing role. Experience within the Life Sciences or Biotech industry preferred.
• Proven track record of executing successful multi-channel marketing campaigns.
• Ability to analyze complex data and translate into meaningful insights.
• Experience with CMR and other digital marketing tools.
• Thorough understanding of digital marketing metrics and analytics.
• Good understanding of compliance requirements in pharmaceuticals marketing.
• Strong organizational and project management skills, ability to drive projects to completion.
• Excellent communication skills and ability to message complex information to varying audiences.
• Ability to create, implement, and monitor budgets.

United States
Massachusetts
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