Digital Analytics Lead

Full job description
Why choose Lotto?
At Lotto NZ, we’re believers in inspiring Kiwis to dream big. So working with us means doing meaningful mahi that benefits good causes across Aotearoa. All while having fun along the way.

Everything we do comes back to making sure Kiwis can play in a way that’s healthy and fun, whilst returning 100% of our profits back into our communities around Aotearoa.


Our Commitment as a Crown Entity

Ka mahitahi mātou o te ratonga tūmatanui kia hei painga mō ngā tāngata o Aotearoa i āianei, ā, hei ngā rā ki tua hoki. He kawenga tino whaitake tā mātou hei tautoko i te Karauna i runga i āna hononga ki a ngāi Māori i raro i te Tiriti o Waitangi. Ka tautoko mātou i te kāwanatanga manapori. Ka whakakotahingia mātou e te wairua whakarato ki ō mātou hapori, ā, e arahina ana mātou e ngā mātāpono me ngā tikanga matua o te ratonga tūmatanui i roto i ā mātou mahi.

In the public service we work collectively to make a meaningful difference for New Zealanders now and in the future. We have an important role in supporting the Crown in its relationships with Māori under the Treaty of Waitangi. We support democratic government. We are unified by a spirit of service to our communities and guided by the core principles and values of the public service in our work.

Your day-to-day:
As our Digital Analytics Lead, you’ll be at the forefront of driving Lotto NZ’s digital transformation. Your day-to-day will involve:

Leading the digital analytics strategy—developing and executing a roadmap that aligns with our broader digital and data goals.
Delivering actionable insights—providing timely, accurate reporting and deep-dive analysis to enhance campaign performance and customer engagement.
Optimising digital experiences—working closely with digital marketers, data scientists, and engineers to improve online customer journeys and maximise ROI.
Championing data-driven decisions—designing automated reporting tools and advanced analytics models like segmentation and churn prediction.
Collaborating across teams—partnering with internal stakeholders and external agencies to ensure seamless data integration and campaign tracking.
Leading a high-performing team—coaching and mentoring digital analytics specialists, fostering a culture of curiosity and continuous improvement.
Sharing knowledge—being a go-to expert on customer behaviour and digital trends, and ensuring insights are accessible across the business.

Your team:
You’ll lead a small but mighty team of digital analytics specialists, guiding them to deliver high-impact insights and champion a data-driven culture across Lotto NZ. Reporting to the Head of Data & Analytics, you’ll collaborate closely with digital marketers, data scientists, engineers, and external agency partners to bring our digital strategy to life.

Together, your team will:

Develop and implement digital analytics strategies and reporting frameworks.
Support campaign tracking, optimisation, and audience segmentation.
Deliver insights that enhance the online customer journey and improve marketing ROI.
Foster a culture of curiosity, innovation, and continuous learning.
You’ll be more than a manager—you’ll be a coach, mentor, and thought leader, empowering your team to stretch their capabilities and make a meaningful impact.


A bit about you:
You’re a strategic thinker with a passion for digital analytics and a knack for turning data into meaningful insights. With at least five years’ experience in a similar role, you’re confident leading a team and collaborating with senior stakeholders to drive digital transformation.

You bring:

Expert-level knowledge of digital analytics tools like Google Analytics 4, SQL, Python, and Power BI.
A strong understanding of digital marketing performance, customer segmentation, and campaign optimisation.
Experience working with data warehouses such as BigQuery or Databricks.
A proactive, curious mindset—always looking for ways to improve digital experiences and maximise ROI.
Excellent communication skills, with the ability to present complex insights clearly and influence decision-making.
A collaborative leadership style that empowers others and fosters a high-performing, engaged team.
You’re not just data-savvy—you’re customer-focused, innovative, and driven to make a positive impact for Lotto NZ and the communities we serve.


How we care for you:

To help you win at work and beyond, we’ve created some purposeful ways to look after you, your whānau and the community we . Some of this includes: (* permanent roles only)

Insurances including medical, life, income protection and critical illness to make sure you’re covered whenever you need it!
Flexibility to have the work-life balance that suits both you and the people you care about via our hybrid working model.
An annual wellness benefit to support your wellbeing.
Extra paid leave for days like Lotto Day at Christmas and Volunteer Day.
Personalised development to help you grow, including access to tools like LinkedIn Learning.
Recruitment referral bonus.
Modern office in Newmarket plus barista coffee machine.
An array of health and wellness benefits such as free flu jabs, access to EAP and onsite gym.
Parental leave return to work lumpsum payment.
Opportunity to join any of our Inclusion, Diversity, Equity and Wellbeing networks.
Enjoy fresh fruit, biscuits, coffee, breakfast, and a selection of teas on us!

Come as you are:

We want you to feel at home when you’re with us. We accept you and celebrate you exactly as you are, no matter your background.

At Lotto NZ, we believe that when everyone’s in, everyone wins. That’s why we’re committed to and intentional about building a diverse and inclusive workforce that our customers and communities can feel a part of. Our focus is to create an environment where you thrive, and where people from all backgrounds feel seen, heard, and understood!


This is your opportunity to join a group of good people, with good vibes who support each other like whānau.


We want you to feel comfortable throughout the recruitment process, so please feel free to let us know if there is anything you need to allow you to participate equitably.

Don’t worry if you think you don’t tick all the boxes – if you have passion and interest, we would love to hear from you.

While applications from any background are actively encouraged, the right to work in New Zealand is a must.


Full-time (fixed term)

Job no: 2025-0256

Location: Auckland (Tāmaki-makau-rau)

Closing Date: Friday, 5 September 2025