Marketing Specialist

Job highlights
Identified by Google from the original job post
Qualifications
The ideal candidate will have a strong background in marketing, a deep understanding of social media trends, and a passion for creating purposeful and compelling content
Education: Bachelor’s degree in Marketing, Communications or related fields
Skills: Proficiency in Canva, social media management platforms and content creation tools
Strong writing, communication and presentation skills are essential
Creativity & Innovation: Ability to develop visually compelling and innovative content that resonates with high-end consumers
Analytical Skills: Experience with analytics tools (Google Analytics, social media insights) for tracking performance and optimizing strategies
Industry Knowledge: Familiarity with the luxury wedding market or proven ability to master new industries and client segments quickly
Collaboration: Strong interpersonal skills for working directly with ownership and other stakeholders in a hands-on role
Passion for Wedding Industry: A genuine enthusiasm for the wedding industry, with a commitment to enhancing client experiences
Benefits
Competitive salary based on experience
Insurance stipend
Paid time off and holidays
Professional development opportunities
An inspiring and creative work environment
Responsibilities
The Marketing and Social Media Specialist will play a pivotal role in expanding our reach within the luxury wedding sector
This individual will develop and execute high-impact marketing strategies and social media campaigns designed to attract and engage discerning clients
Marketing Strategy & Campaign Execution: Develop, implement, and manage targeted marketing strategies tailored to the luxury wedding market
This includes digital marketing campaigns across social media, email and paid ads, ensuring consistency with our brand image
Social Media & Content Creation: Create, curate and manage content for all social media platforms (Instagram, Facebook, Pinterest, TikTok, LinkedIn)
This includes generating high-quality photo and video content to engage and attract a discerning clientele
Brand & Market Positioning: Work closely with internal teams (sales, design, floral, event planning) to ensure cohesive and consistent brand messaging
Conduct market research to keep up with trends and competitors
Website & Listings Management: Maintain and update digital platforms, including company websites and listings like The Knot and WeddingWire, ensuring that content reflects our premium services
Performance Tracking & Reporting: Monitor and analyze the performance of marketing campaigns using tools, such as Google Analytics and social media insights
Provide regular reports with actionable insights to optimize performance and ROI
Budget & Vendor Collaboration: Manage the marketing budget in collaboration with ownership, optimizing spend for maximum ROI
Coordinate with external vendors, ensuring timely delivery and negotiating contracts as needed
Direct Collaboration with Ownership: Engage with ownership directly, ensuring all marketing efforts align with business goals and budget expectations
Job description
About Us:

Heyens Hospitality, encompassing The Merrimon-Wynne House, The Addison Grove, Prospect House, Native Bloom & Heyens Hospitality Planning, is a leading name in the luxury wedding industry. We offer bespoke services that create unforgettable experiences for our high-end clientele. Our focus is on delivering elegance and sophistication through our venues and services. We are looking for a skilled Marketing and Social Media Specialist who can elevate our brand presence, while driving engagement in the luxury market.

Job Overview:

The Marketing and Social Media Specialist will play a pivotal role in expanding our reach within the luxury wedding sector. This individual will develop and execute high-impact marketing strategies and social media campaigns designed to attract and engage discerning clients. The ideal candidate will have a strong background in marketing, a deep understanding of social media trends, and a passion for creating purposeful and compelling content.

Key Responsibilities:
• Marketing Strategy & Campaign Execution: Develop, implement, and manage targeted marketing strategies tailored to the luxury wedding market. This includes digital marketing campaigns across social media, email and paid ads, ensuring consistency with our brand image.
• Social Media & Content Creation: Create, curate and manage content for all social media platforms (Instagram, Facebook, Pinterest, TikTok, LinkedIn). This includes generating high-quality photo and video content to engage and attract a discerning clientele.
• Brand & Market Positioning: Work closely with internal teams (sales, design, floral, event planning) to ensure cohesive and consistent brand messaging. Conduct market research to keep up with trends and competitors.
• Website & Listings Management: Maintain and update digital platforms, including company websites and listings like The Knot and WeddingWire, ensuring that content reflects our premium services.
• Performance Tracking & Reporting: Monitor and analyze the performance of marketing campaigns using tools, such as Google Analytics and social media insights. Provide regular reports with actionable insights to optimize performance and ROI.
• Budget & Vendor Collaboration: Manage the marketing budget in collaboration with ownership, optimizing spend for maximum ROI. Coordinate with external vendors, ensuring timely delivery and negotiating contracts as needed.
• Direct Collaboration with Ownership: Engage with ownership directly, ensuring all marketing efforts align with business goals and budget expectations.

Qualifications:
• Experience: Minimum of 3+ years in hands-on marketing and social media execution, with experience in luxury brands or wedding services preferred.
• Education: Bachelor’s degree in Marketing, Communications or related fields. Advanced degrees or certifications are a plus.
• Skills: Proficiency in Canva, social media management platforms and content creation tools. Strong writing, communication and presentation skills are essential.
• Creativity & Innovation: Ability to develop visually compelling and innovative content that resonates with high-end consumers.
• Analytical Skills: Experience with analytics tools (Google Analytics, social media insights) for tracking performance and optimizing strategies.
• Industry Knowledge: Familiarity with the luxury wedding market or proven ability to master new industries and client segments quickly.
• Collaboration: Strong interpersonal skills for working directly with ownership and other stakeholders in a hands-on role.
• Passion for Wedding Industry: A genuine enthusiasm for the wedding industry, with a commitment to enhancing client experiences.

Benefits:
• Competitive salary based on experience
• Insurance stipend
• Paid time off and holidays
• Professional development opportunities
• An inspiring and creative work environment

How to Apply:

Submit your resume, a cover letter detailing your experience in luxury marketing and social media and a portfolio of your work. In your cover letter, please describe your passion for the upscale wedding industry and how your expertise will contribute to our brand's continued success.

United States
North Carolina
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