Digital Marketing Specialist |amp| Analyst

We are looking for a driven, hard-working and resourceful Digital Marketing Specialist to drive not only our brand but our clients' brands and generate leads. You will also enjoy taking ownership of your work tasks and projects to achieve desired outcomes and meet deadlines. Our dynamic, fast-paced environment will keep you on your feet, pushing you to achieve your best every day.

Having a background in psychology and marketing is desirable as we believe in utilising neuro-marketing for insights into consumer behaviour.

The successful applicant will work from our Dunedin office. This is not a remote position. The role has a minimum guaranteed hours of 30 per week, up to a maximum of 40 per week (depending on workflow demands). Remuneration is paid at a set hourly rate for all hours worked.

What you will need to succeed:

Two or more years of work experience.
Management of events and training coordination is a plus.
Possess excellent English written and verbal communication skills.


Qualifications

A degree in marketing, psychology or business administration.

The role entails:

Client-facing role: whether online, by phone or in-person the successful applicant will need to possess a high level of communication skills to be able to confidently and effectively interact with our clients and other team members
Effective liaison with web designers and developers, providing clear instructions and feedback to ensure project goals and brand guidelines are adhered to and the project stays on track.
Analysing large datasets, extracting key insights and creating concise reports tailored to client requirements
Proficient collation and analysis of organic and paid social media content performance across various platforms and report writing including Meta Ads, LinkedIn and YouTube
Managing social media platforms, in particular, Meta Business Suite and Ads Manager
Advanced use of Canva Pro for preparing reports, social media graphics and video animation
Creating videos using the Inshot app.
Managing and auditing of Google Business Profiles
Analysis of GA4 and Looker Studio data and statistical reporting in a way clients can understand the results
Creation of Looker Studios
The use of Google Tag Manager and implement tracking tags.
Updating and maintaining websites in WordPress, WIX, Squarespace and Webflow.
Use of email marketing platforms like Mailchimp for campaign creation and analysis, as well as being able to train clients on how to effectively use Mailchimp.
Conducting web audits for both technical and end-user aspects, identifying areas for improvement.
Conducting SEO competitor analysis, creating detailed reports and providing actionable recommendations to improve client website rankings and online visibility.
Comprehensive knowledge and experience using the SEO software tool SEMrush, including creating accounts, reports and analysis of reports so that clients can understand their performance over time.
Using AI tools such as ChatGPT to streamline content creation.
Use of the web-based project management tool Trello to organise workflows for Cre8ive and clients.
Daily use of the Microsoft Office suite.
Proof-reading marketing collateral – online and print.


Experience in the following would be beneficial

Ability to write compelling blog articles.
Adept at researching and identifying emerging digital marketing trends, including trending social media content and web design best practices.
Able to develop social media content ideas for Cre8ive and clients.
Background in creating social media marketing strategies
Understanding of Google Search Console and key metrics to track
If you possess the necessary skills and qualifications and can start in October 2024, apply online with a cover letter of why you are interested in this role and submit your CV. The successful applicant must work from our premises in Dunedin. Only short-listed candidates will be contacted.

New Zealand
Otago
Dunedin Show on map Get directions