Digital Mktg Advisory Specialist

Skill required: Marketing Operations - Campaign Management

Designation: Digital Mktg Advisory Specialist

Qualifications:Any Graduation

Years of Experience:7 to 11 years

About Accenture

Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 6++,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com

What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services. Role requires Digital Marketing Ads & Promotion creation/design. The planning, executing, tracking and analysis of direct marketing campaigns. These tasks span the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result. This role involves reviewing and assessing the performance of paid media campaigns run by an agency, and identifying areas for improvement. This role requires strong analytical skills, knowledge of digital marketing best practices, and the ability to interpret data to provide actionable insights. This person should have 7-10 years’ of experience in Digital Marketing or Advertising where he/she has managed end to end Media Planning, Digital Campaign Management & optimization.

What are we looking for? Analytical Skills: Strong ability to analyze data, identify trends, and draw meaningful conclusions. Digital Marketing Knowledge: A comprehensive understanding of paid media channels (e.g., Google Ads, social media advertising, display advertising) and their best practices. Technical Proficiency: Familiarity with relevant tools and platforms (e.g., Google Analytics, campaign management software). Communication Skills: Ability to effectively communicate findings and recommendations to clients and stakeholders. Problem-Solving Skills: Capacity to identify issues and develop solutions for optimizing campaign performance.
• Passion for online advertising and a track record of delivering outstanding results
• Experience interpreting data and making business recommendations
• Demonstrated high attention to detail and proven ability to manage multiple, competing priorities simultaneously
• Experience in data analysis, either professional experience or through your education
• Diploma/Certification in Digital Advertising Roles and Responsibilities: Performance Review: Analyze campaign metrics (e.g., reach, frequency, impressions, CTR, conversion rates, CPA, ROAS) to assess the effectiveness and efficiency of media spend. Data Analysis & Recommendations: Utilize various tools and platforms to gather, analyze, and interpret data from paid media campaigns. Optimization Recommendations: Provide insights and recommendations for improving campaign performance, including adjustments to bidding strategies, targeting, ad creatives, and landing pages. Reporting and Communication: Prepare detailed reports summarizing findings and recommendations for the client, ensuring clear and concise communication. Industry Knowledge: Stay up-to-date on the latest trends, platforms, and best practices in paid media marketing. Competitive Analysis: Conduct competitive audits to identify opportunities and benchmark the agency s performance against competitors.

Any Graduation

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